(CBS) Stand back all bosses! A new breed of American worker is about attack everything you hold sacred: from giving orders, to your starched white shirt and tie. They are called, among other things, “millennials.” There are about 80 million of them, born between 1980 and 1995, and they’re rapidly taking over from the baby boomers who are now pushing 60.They were raised by doting parents who told them they are special, played in little leagues with no winners or losers, or all winners. They are laden with trophies just for participating and they think your business-as-usual ethic is for the birds. And if you persist in the belief you can, take your job and shove it.

As correspondent Morley Safer reports, corporate America is so unnerved by all this that companies like Merrill Lynch, Ernst & Young, Disney and scores of others are hiring consultants to teach them how to deal with this generation that only takes “yes” for an answer.

The workplace has become a psychological battlefield and the millennials have the upper hand, because they are tech savvy, with every gadget imaginable almost becoming an extension of their bodies. They multitask, talk, walk, listen and type, and text. And their priorities are simple: they come first.

This is a report from 60 Minutes on the Millennial Generation  It is especially informative for churches in revitalization.  As we pray and discern our target ministry population it pays to understand the cultural dynamics of the population.  Analog churches will be challenged to reach digital generation people.  Churches that are dedicated to print media without simultaneously developing their digital presence will be obsolete in less than 10 years.  Churches that are in revitalization should pay attention to the millennials and develop ministries that will introduce this generation to Jesus Christ in ways that are relevant to their life experience.

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