Feet and signs are visible behind a banner as pickets march outside the entrance to Twentieth Century-Fox Studios in Los Angeles as a strike by film and television writers got under way Monday, Nov. 5, 2007. The contract between the 12,000-member Writers Guild of America and the Alliance of Motion Picture and Television Producer expired Oct. 31. Talks that began this summer failed to produce much progress on the writers’ key demands for a bigger slice of DVD profits and revenue from the distribution of films and TV shows over the Internet. (AP Photo/Reed Saxon)

This will give us more time to study the scriptures and spend quality time with our families.  This could be the perfect opportunity for a revival.   Prayer groups can conference call, online bible studies can add additional topics, and support groups for people addicted to television should flourish.  This is also a great time to desensitize yourself of all of the pre-advent marketing.

The writers strike gives us insight to the changing world of digital media and its effect on culture.  One of the challenges is that the mainline church has ignored the emergence of this culture and has a difficult time in reaching the masses whose lives are dominated by Iphones, ipods, email, text messages, Facebook.com, video web conferencing  and digitally downloaded movies to 5 inch screens.

Many mainline churches, especially urban and inner city churches,  struggle to hold a conference call, find it difficult to communicate to the congregation through email, don’t have a web site and also do not understand the value of having a web site. Churches that were previously vital and progressive in the 60s, 70s and 80s where the demographics of the community have changed can see the class and the ethnic differences but they miss the cultural shift that has allowed them to become obsolete and lack relevance to the community around them.

The writers strike will affect us.  The question is how will we make lemonade